Grower Partnerships

Grower partnerships involve more than just
synergy and relationships.

It involves a close examination of the growers' overall operation.

What areas of the country they are currently doing business in.

What are their strengths in those markets areas.

What value do they bring to market either through product or service.

Oftentimes a close examination of a growers operation will bring out hidden strengths that are marketable to the retail community.

Areas of weakness can be examined and improved upon to create a consistent quality product and/or service that meets the needs of the retailer and enhances the program.

Grower partnerships in the past have too often been a one-way street. Therefore, a true partnership involves a commitment by both of the retailer and the grower to function and produce a quality service that adds value to both ends of the supply chain.

Regardless of whether the relationship is year round or seasonal, a strong structure of communication and sharing of data is imperative to bring in the right product to market in the correct regional area at a fair price.

This type relationship enhances the retailers competitive position within the the market place and provides for a consistent flow of products from the grower that is not subject to the vagaries of the market.

Developing and tailoring relationships to meet your needs often involves marketing plans that target specific geographic areas that are demographically positioned for your product. Once the areas are identified, suppliers and retail chains within the area are approached. Data is shared and agreements reached that enhance the profitability of both parties.