Shopper
Programs
A good secret shopper
program involves more than a few people waltzing through your stores.
A good shopper will be
familiar with the community and it's attitudes and aware of the competitive nature of the
marketplace.
They will be value
conscious and have high standards for cleanliness, freshness and quality.
They will point out your
stores strengths along with any weaknesses.
They will shop at various
times and on different days to gauge a true picture of your overall retail operation. Not
just a single perspective.
They will rank each store
visited along with any competitors specified.
Weekly reports will be
submitted and senior management will be notified of any illegal or immoral actives. |
