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Supplier programs
often involve assessing and reviewing current supplier strengths and weaknesses within the
chain. Alternative suppliers or direct marketing programs are formulated with a cost
analysis to provide you with every alternative available. Marketing strategies are then
developed to enhance flow through and communication.
PRIMARY SUPPLIERS
Growers, packers, and manufacturers tend to look for large impact suppliers or Co-OP's
where they can maximize their case movement. The difficulty with these large scale
programs is passing any targeted saving to the retailer or consumer. Often these are eaten
up through slotting fees, failure fees, introductory allowances, rebates and special event
(food show, consumer show) fees, ad allowances, coupons, lumping fees, etc. The end result
is a hyper inflated cost.
Fresh Focus will help you identify the right region for your product along with help in
developing the right relationship with the right wholesaler/co-op/retailer that will
enhance all parties concerned.
Fresh focus will help you design the best communications program for providing up to the
minute information to your partners and help identify the favorite hot buttons. Our
marketing & design team will focus on best strategy to carry your product message or
service forward.
SECONDARY SUPPLIERS
Fresh Focus will also help you identify good reputable secondary suppliers within your
market area who will work closely with you to provide a second line of supply when things
go wrong. The right quality standards, product specs and operational integrity can and
will make your secondary supplier the right person at the right time for you. |
